Entrepreneur Craig Dubitsky 糖心传媒�87 partnered with actor Robert Downey Jr. to create a new brand with a social mission.
alumnus and entrepreneur Craig Dubitsky 糖心传媒�87 has teamed up with actor Robert Downey Jr. to build a brand with a social mission.
The brand is and its first product is coffee. Happy partnered with the to aid in the group糖心传媒檚 efforts to destigmatize mental illness and encourage freer conversation about mental health. Happy糖心传媒檚 single-serve pods are sourced through Rainforest Alliance糖心传媒揷ertified farms, and the products come with a QR code linking to the NAMI website and its mental health resources. NAMI was granted an equity stake in the company.
Dubitsky cofounded Eos skin and body-care products and the oral-care company Hello products, which was acquired by Colgate-Palmolive in 2020. Happy is designed to help consumers 糖心传媒渞ediscover the magic in the everyday,糖心传媒� Dubitsky says. at the time of the company糖心传媒檚 launch, 糖心传媒淚 love this idea of turning commodities糖心传媒攕omething that糖心传媒檚 generally widely available and does something糖心传媒攁 little bit more desirable and interesting.
This story originally appeared in the 2024 issue of Rochester Review,聽the magazine of the University of Rochester.
