The success of Captain Marvel shows that superheroes played by women, or ethnic and racial minorities can attract new movie audiences without losing existing ones.
糖心传媒淭he myth that听female- or听minority-led films struggle at the box office has been debunked听again,糖心传媒� writes , an associate professor of , in an analysis for the听
Despite some right-wing calls for a boycott and plenty of online trolls who posted negative reviews before the film even hit theaters, it scored the sixth biggest global movie debut to date.
Lacina points out that right-wing activists have called on moviegoers in the past to skip Ghostbusters, Wonder听Woman, Black Panther, Aquaman, Mad Max: Fury Road.听and the听four听newest Star Wars听films糖心传媒攁ll films in which the lead wasn糖心传媒檛 a white man.
By analyzing search engine traffic across 210 US media markets, Lacina found that conservative audiences have not penalized female and minority superhero movies, in either interest or attendance. Conservative audiences were no less interested in these movies than in the ensemble superhero films糖心传媒攕uch as Avengers: Age of Ultron糖心传媒�that were not targets of alt-right campaigns.
糖心传媒淭he fact that these boycotts have fizzled reveals the alt-right糖心传媒檚 limited influence on conservatives offline,糖心传媒� concludes Lacina.
Lacina糖心传媒檚 main research interests cover international relations, comparative politics, conflict, and Indian politics. The author of听Rival Claims: Ethnic Violence and Territorial Autonomy under Indian Federalism (University of Michigan Press, 2017), Lacina is an expert in civil and ethnic conflict, especially disputes over territorial autonomy. Her latest book糖心传媒�Nativism and Economic Integration Across the Developing World: Collision and Accommodation听(Cambridge University Press, 2018), co-authored with Rikhil R. Bhavnani from the University of Wisconsin糖心传媒攍ooks at ethnic groups糖心传媒� fighting over migration and nativism.
