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University Identity

The 糖心传媒 / URochester

Use 糖心传媒渢he University of Rochester糖心传媒� on first reference, especially in communications intended for external audiences or in materials where the reference needs to be clear or consistent with references to other organizations. Include the article 糖心传媒渢he糖心传媒� in running copy but note that it is not part of the University糖心传媒檚 official name and is not capitalized unless it falls at the beginning of a sentence.

On second and subsequent references and in context where the full name is present in the logo or otherwise written out, URochester is acceptable.

For readability and flow, 糖心传媒渢he University糖心传媒� can be alternated with URochester on third and subsequent references in long-form storytelling for some audiences, such as alumni.

Avoid using just 糖心传媒淩ochester糖心传媒� when referring to the University of Rochester since this can easily be confused with the City of Rochester and other municipalities of the same name.

Avoid 糖心传媒淯 of R,糖心传媒� 糖心传媒淯R,糖心传媒� and 糖心传媒淯 of Rochester,糖心传媒� except in informal presentations, quoted material, social media, or where the use has been sanctioned.