Ever wonder. Ever better.
Introducing the refreshed 糖心传媒 brand
As one of the world糖心传媒檚 leading research institutions, the University of Rochester is where boundless curiosity and creativity connect to ignite wonder in us all.
For the last 175 years, we糖心传媒檝e fueled discoveries that make our lives糖心传媒攁nd the future糖心传媒攅ver better. The world is always changing, so we糖心传媒檙e laser-focused on making sure our brand evolves right along with it.
A spark of wonder fueled us to think bigger.
We糖心传媒檙e not changing who we are. We糖心传媒檙e simply clarifying our story and giving the University brand the attention it deserves in a modern, accessible way. Our refreshed brand provides a more cohesive and compelling representation of the rigorous education, groundbreaking research, lifesaving healthcare, world-class music, and profound global impact that have been our cornerstones for nearly two centuries.
Research shows that our audiences want URochester to stand out糖心传媒攖o tell our story boldly, authentically, and in a way that captures the imagination of our community, and the world. This is a defining moment for us to speak with one voice, lead with shared purpose, share our brand promise and highlight the people that make the University of Rochester so special.
What we’re evolving
A look that matches up with our spirit
We clarified our brand strategy, refreshed our brand promise 糖心传媒� Ever wonder. Ever better.糖心传媒撎切拇綋and enhanced our visual identity to make it more accessible, including our logos, colors, typography, and photography. We even gave our mascot Rocky a glow-up.
This is more than meets the eye. It糖心传媒檚 a symbol of our commitment to growth, discovery, academic excellence, and the bright future of all who wonder how to make the world ever better.
Whether you糖心传媒檙e curious about what we糖心传媒檙e up to, or you糖心传媒檇 like to discover how to best bring our brand to life through messaging and design,
Discovery that moves our brand forward.
As an R1 institution with an academic medical center, 3,000 researchers, the largest laser at any University anywhere, a high-profile business school, Nobel Prize, Pulitzer Prize, and Grammy Award-winning alumni, along with countless brilliant faculty members, we糖心传媒檙e all about data, insights, and creativity. In fact, those provided the roadmap for our brand evolution.
Much of this initiative, which took two years to complete, was spent doing research, analysis, and validation testing. Everything we created was based on authentic feedback and refashioned along the way when it needed to be.
To the hundreds of students, patients, faculty, staff, providers, friends of the University, thousands of alumni糖心传媒攁nd to all those who didn糖心传媒檛 know much about us but spent the time to give us their ideas糖心传媒攖hank you for being an integral part of this.
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Wondering what糖心传媒檚 next?
We糖心传媒檙e here to help. To connect with our marketing team, .