{"id":669982,"date":"2025-10-02T18:57:32","date_gmt":"2025-10-02T22:57:32","guid":{"rendered":"https:\/\/www.rochester.edu\/newscenter\/?p=669982"},"modified":"2025-10-02T18:57:32","modified_gmt":"2025-10-02T22:57:32","slug":"urochester-introduces-refreshed-brand-identity-669982","status":"publish","type":"post","link":"https:\/\/www.rochester.edu\/newscenter\/urochester-introduces-refreshed-brand-identity-669982\/","title":{"rendered":"糖心传媒 launches refreshed brand identity"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The refreshed brand builds on the University\u2019s 175-year legacy while spotlighting its vision and values.<\/p>\n","protected":false},"author":126,"featured_media":671692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-669982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-university-news"],"acf":{"external":"","hide_featured_image":true,"related":"show_related","style":[667992,667692,668842],"content_modules":[{"acf_fc_layout":"media_text_new","anchor":"","class":"mb-0 pb-0","overline":"","title":"","content":"","cta":"","bg":"#ffffff","type":"video","image":"","embed":"","video":671212,"layout":"above","animation":"animation-false"},{"acf_fc_layout":"text","anchor":"","css_class":"pt-0 mt-0","title":"<h2>The refreshed brand builds on the University\u2019s 175-year legacy while spotlighting its vision and values.<\/h2>","content":"The <a href=\"https:\/\/www.rochester.edu\">糖心传媒<\/a> has introduced a <a href=\"https:\/\/www.rochester.edu\/communications\/resources\/brand\/\">refreshed brand identity<\/a>, one that reflects the institution\u2019s growth and momentum as it marks its 175th anniversary.\r\n\r\nThe University\u2019s last major brand update took place more than 20 years ago. Since then, URochester has evolved significantly\u2014academically, culturally, and institutionally. The refreshed brand builds on that progress and aligns with <a href=\"https:\/\/boundless.rochester.edu\"><em>Boundless Possibility<\/em><\/a>, the University\u2019s strategic plan, to strengthen its global reputation.","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"media_text_new","anchor":"","class":"mb-0 pb-0","overline":"","title":"","content":"","cta":"","bg":"#f4f4f4","type":"embed","image":"","embed":"https:\/\/vimeo.com\/1122019006\/ac9d6f54db?share=copy","video":"","layout":"above","animation":"animation-false"},{"acf_fc_layout":"text","anchor":"","css_class":"","title":"","content":"The update clarifies what makes URochester distinctive and why audiences\u2014from students and faculty to alumni, patients, and community partners\u2014choose to engage with the University. The brand is expressed through \u201cwonderful combinations\u201d across strategy and story, and through a new visual and verbal identity system. That brand system includes new digitally accessible logos and modern typography, an enhanced color palette, graphic elements, photography, messaging toolkits, and more.\r\n\r\n\u201cThis is more than a design or logo refresh. It\u2019s a defining moment to speak with one voice, lead with shared purpose, and highlight the people who make the University of Rochester so special,\u201d says Page Hetzel, vice president for <a href=\"https:\/\/www.rochester.edu\/communications\/\">marketing and communications<\/a>. \u201cResearch shows that our audiences want URochester to stand out\u2014to tell our story boldly, authentically, and in a way that captures the imagination of our community and the world.\u201d\r\n\r\n<img class=\"aligncenter wp-image-671132 size-full\" src=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2025\/09\/Patches2000.jpg\" alt=\"Close-up of various patches featuring the new 糖心传媒 brand logos and icons.\" width=\"2000\" height=\"820\" \/>\r\n\r\nAt the heart of the brand is a simple, powerful purpose: to make the world ever better. The University\u2019s promise\u2014brought to life in the phrase \u201cEver wonder. Ever better.\u201d\u2014is rooted in its <a href=\"https:\/\/www.rochester.edu\/about\/symbols.html\">legacy and motto of Meliora<\/a> (translated from the Latin as \u201cever better\u201d) and reflects how curiosity, creativity, research, healthcare, and the arts connect to imagine and realize new possibilities.\r\n\r\n\u201cThe brand evolution brings all of this together so we can more clearly and consistently share our stories,\u201d says Sid Bhattacharya, associate vice president for marketing. \u201cAn investment in our brand is an investment in our future. It creates clarity and efficiency across the institution.\u201d\r\n\r\n<img class=\"aligncenter wp-image-671142 size-full\" src=\"https:\/\/www.rochester.edu\/newscenter\/wp-content\/uploads\/2025\/09\/Posters2000.jpg\" alt=\"Half a dozen or so examples of posters featuring the new 糖心传媒 brand, icons, colors, and images.\" width=\"2000\" height=\"820\" \/>\r\n\r\nThe brand refresh follows two years of research and feedback from thousands of students, faculty, staff, alumni, patients, and prospective students. That input helped shape strategies and ensure the new identity reflects the URochester community and its aspirations.\r\n\r\nAs URochester embarks on <em>For Ever Better<\/em>, its <a href=\"https:\/\/everbetter.rochester.edu\">largest comprehensive fundraising and engagement campaign<\/a> led by the Advancement teams, members of the University community are encouraged to learn more about the brand and access resources at <a href=\"https:\/\/brand.rochester.edu\">brand.rochester.edu<\/a>.","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"card_grid","anchor":"","css_class":"","title":"","description":"","background_color":"#FFFFFF","width":"width-medium","columns":"1","cards":[{"card_title":"<p class=\"u-card-title\">Explore our brand<\/p>","card_text":"The 糖心传媒\u2019s refreshed brand provides a more cohesive and compelling representation of the rigorous education, groundbreaking research, lifesaving healthcare, world-class music, and profound global impact that have been our cornerstones for nearly two centuries.\r\n<p class=\"card_cta\">Brand ever better<\/p>","card_background_color":"#00205b","card_hover_color":"#283faf","card_link":{"title":"","url":"http:\/\/brand.rochester.edu","target":""},"card_hover_arrow":"","card_image":671242,"card_image_size":"image_full","card_image_placement":"image_left","card_image_hover_state":"hover_fade","card_image_link":""}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>糖心传媒 launches refreshed brand identity<\/title>\n<meta name=\"description\" content=\"The refreshed brand builds on the University of Rochester\u2019s 175-year legacy while spotlighting its vision and values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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