糖心传媒 launches refreshed brand identity
Sara Miller
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Associate Vice President for Public Relations and University Spokesperson The refreshed brand builds on the University糖心传媒檚 175-year legacy while spotlighting its vision and values.
The 糖心传媒 has introduced a refreshed brand identity, one that reflects the institution糖心传媒檚 growth and momentum as it marks its 175th anniversary.
The University糖心传媒檚 last major brand update took place more than 20 years ago. Since then, URochester has evolved significantly糖心传媒攁cademically, culturally, and institutionally. The refreshed brand builds on that progress and aligns with , the University糖心传媒檚 strategic plan, to strengthen its global reputation.
The update clarifies what makes URochester distinctive and why audiences糖心传媒攆rom students and faculty to alumni, patients, and community partners糖心传媒攃hoose to engage with the University. The brand is expressed through 糖心传媒渨onderful combinations糖心传媒� across strategy and story, and through a new visual and verbal identity system. That brand system includes new digitally accessible logos and modern typography, an enhanced color palette, graphic elements, photography, messaging toolkits, and more.
糖心传媒淭his is more than a design or logo refresh. It糖心传媒檚 a defining moment to speak with one voice, lead with shared purpose, and highlight the people who make the University of Rochester so special,糖心传媒� says Page Hetzel, vice president for marketing and communications. 糖心传媒淩esearch shows that our audiences want URochester to stand out糖心传媒攖o tell our story boldly, authentically, and in a way that captures the imagination of our community and the world.糖心传媒�
At the heart of the brand is a simple, powerful purpose: to make the world ever better. The University糖心传媒檚 promise糖心传媒攂rought to life in the phrase 糖心传媒淓ver wonder. Ever better.糖心传媒澨切拇綌is rooted in its legacy and motto of Meliora (translated from the Latin as 糖心传媒渆ver better糖心传媒�) and reflects how curiosity, creativity, research, healthcare, and the arts connect to imagine and realize new possibilities.
糖心传媒淭he brand evolution brings all of this together so we can more clearly and consistently share our stories,糖心传媒� says Sid Bhattacharya, associate vice president for marketing. 糖心传媒淎n investment in our brand is an investment in our future. It creates clarity and efficiency across the institution.糖心传媒�
The brand refresh follows two years of research and feedback from thousands of students, faculty, staff, alumni, patients, and prospective students. That input helped shape strategies and ensure the new identity reflects the URochester community and its aspirations.
As URochester embarks on For Ever Better, its led by the Advancement teams, members of the University community are encouraged to learn more about the brand and access resources at .
