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The 糖心传媒糖心传媒檚 Memorial Art Gallery (MAG) has reopened its doors more than three months after the coronavirus pandemic hit New York State.

糖心传媒淲e糖心传媒檝e been planning for this since March and are excited to open back up to the community,糖心传媒� says Rachael Brown, director of marketing at MAG.

The museum welcomed back its members on Saturday, June 27, and will reopen to the general public on Wednesday, July 8. Like other museums and cultural institutions statewide, MAG closed suddenly in mid-March to help prevent the spread of COVID-19. With continued social distancing, hand washing, and mask wearing, New York has seen an in new coronavirus infections and hospitalizations.

Now, five New York regions糖心传媒攁mong them the Finger Lakes, which includes the city of Rochester糖心传媒攈ave moved into Phase Four, the final phase of the state糖心传媒檚 regional reopening process. During , museums and certain other arts and entertainment organizations are allowed to reopen, provided they comply with state and federal guidelines to help ensure people糖心传媒檚 health and safety.

Meet me at the reopened MAG糖心传媒攂ut with a mask

As public spaces go, museums and galleries are relatively low-risk for coronavirus transmission, especially given the ample indoor spaces as well as the minimal contact between people and with surfaces, says Brown. Nonetheless, the staff at MAG undertook a rigorous review of its processes in anticipation of reopening.

Brown says, 糖心传媒淎s we learned more about COVID-19, we refined our policies and put certain safety measures in place to make sure that MAG is safe for visitors.糖心传媒� These new precautions include:

• Ensuring physical distancing
• Limiting the number of guests in the museum or participants in any classes or workshops
• Requiring visitors to wear masks at all times
• Having prominent signage throughout the gallery to remind guests about the new policies
• Increasing the cleaning and disinfecting protocols

糖心传媒淥ur goal is to make sure everyone feels safe and welcome. We also hope to get feedback from our visitors and then refine these processes going forward,糖心传媒� Brown says.

Bridging the COVID-19 divide

Although the museum itself was closed this spring, the Centennial Sculpture Park on the grounds remained open to visitors interested in viewing public art.

Meanwhile, the Eastman Performing Arts Medicine (EPAM) collaborated with the museum to create a as 糖心传媒渄igital care packages糖心传媒� for staff and patients at the Medical Center to help bridge the divide imposed by COVID-19糖心传媒搑elated shutdowns.

And on social media, fans and followers of the could enjoy the museum糖心传媒檚 #MAGatHome series, which highlighted works of art from the museum糖心传媒檚 encyclopedic collection. 糖心传媒淲e糖心传媒檝e come to appreciate just how important our digital offerings are to people during these times,糖心传媒� says Meg Colombo, public relations and content manager at MAG.

Yet some artwork is still best experienced in person, admits Colombo. 糖心传媒淲hen MAG first closed, our hearts broke knowing that people wouldn糖心传媒檛 get a chance to see Judith Schaechter糖心传媒檚 stained-glass art in person. It糖心传媒檚 spectacular, and pictures don糖心传媒檛 do it justice,糖心传媒� she says. Fortunately, several of the musuem糖心传媒檚 current exhibitions, including Schaecter糖心传媒檚 , have been extended.

糖心传媒淲e believe art heals, that it糖心传媒檚 a soul-filling kind of experience,糖心传媒� Colombo says, 糖心传媒渟o we糖心传媒檙e thrilled to welcome the community to MAG again.糖心传媒�

• Read more about the Memorial Art Gallery糖心传媒檚聽, including FAQs.
• University employees and students can enjoy the MAG糖心传媒檚 collections and exhibitions for free with their University ID.