{"id":486,"date":"2022-10-25T08:31:16","date_gmt":"2022-10-25T12:31:16","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=486"},"modified":"2026-09-14T14:04:40","modified_gmt":"2026-09-14T18:04:40","slug":"style-guide","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/resources\/style-guide\/","title":{"rendered":"Style guide"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":466,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-486","page","type-page","status-publish","hentry"],"acf":{"lead_in":"Crafting Consistent Communication","display_title":"Your guide to editorial excellence","subtitle":"Ensure clarity and consistency in your communications with the University of Rochester\u2019s Editorial Style Guide.","call_to_action":"","hero_image_placement":"right_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":25272,"hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"card_grid","anchor":"","css_class":"pt-0 mb-0 pb-0 max-text-center","title":"","description":"

General guidelines about editorial style<\/h2>\r\nThis guide is intended as a reference for members of the University community to help ensure accuracy, clarity, and consistency in print and online publications. Reflecting the long-standing practice of University Marketing and Communications<\/span><\/span>, the guide draws from University history, traditions, and conventions. Grounded in professionally regarded sources such as The Chicago Manual of Style,\u00a0<\/em>the guide also reflects the practices of many of URochester\u2019s peer universities. <\/em>Publications produced by our <\/span>office<\/span> follow the style guide.\r\n\r\nThe guide is not meant to govern academic publications or everyday internal communications, such as email messages, syllabi, class or department handouts, and other materials.<\/strong> Its purpose is to help members of the URochester community be consistent in communicating about the University\u2019s mission, achievements, programs, and goals among broader internal and external audiences.\r\n

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Search the style guide by keyword<\/h2>","preview":"","button":"","button_color":"#283faf","background_color":"#f4f4f4"},{"acf_fc_layout":"accordion","anchor_id":"","classes":"mt-0","title":"","description":"","layout":"center","width":"width-medium","background_color":"#FFFFFF","style":"row_simple","row_bg_color":"","row_text_color":"#252525","row_bg_color_hover":"#252525","row_text_color_hover":"","row_border_color":"#252525","row_border_weight":"normal-border","animation":"slide","icon":"chevron-icon","icon_location":"right-icon","accordions":[{"title":"References","row_content":"The Chicago Manual of Style<\/em>\u00a0(17th edition) is the University\u2019s standard reference for issues of capitalization, punctuation, abbreviation, and most questions of usage. Members of the University community who connect to the Internet through the University\u2019s network can access the\u00a0Chicago Manual<\/em>\u00a0through the University\u2019s library system\u00a0(http:\/\/www.chicagomanualofstyle.org)<\/a>. For questions of spelling, word division, and definition, refer to the most recent edition of Merriam-Webster\u2019s Collegiate dictionary.\r\n\r\nFor editorial issues that are specific to the University, the style guide is intended to serve as a current and accurate reference. If you have questions about specific entries, please contact University Marketing and Communications.","accordion_anchor":""},{"title":"A word about tone","row_content":"The goal of all communication is to be clear. An important consideration in achieving that is to keep the viewpoint of your audience in mind. Jargon, discipline-specific acronyms, excessive capitalization, and academic conventions often are unclear to general audiences. Because University Marketing and Communications most often works on publications and presentations geared to a general audience, that\u2019s how we approach questions of style.\r\n\r\nWe want to be clear, direct, authentic, intelligent, confident, and at times, personal. We try to avoid sounding stilted, authoritarian, and institutional.","accordion_anchor":""},{"title":"A word about capitalization","row_content":"University Marketing and Communications follows the Chicago Manual<\/em>\u2019s preference for the \u201csparing use of capitals.\u201d Known as \u201cdown style,\u201d the approach reflects a modern understanding of editorial style in which proper names and adjectives are capitalized, but generic terms are lowercased except when used as part of a formal proper name. The use of down style is also more likely to ensure consistency within and across communications materials.","accordion_anchor":""},{"title":"Questions?","row_content":"Is it mandatory to follow the style guide?<\/em><\/strong>\u00a0Well, yes and no. Style and usage rules exist to help communicate messages clearly for particular audiences. There will be times when\u2014due to the design or purpose of a publication or to achieve a certain look or feel\u2014it makes sense to deviate judiciously from the style guide. Decorative or formal presentations often need a particular treatment. Signs and banners often have space constraints that need to be factored in when composing materials for those formats. In such situations, keep in mind that consistency is essential to presenting a polished presentation.\r\n\r\nAlso keep in mind that all style guides are just that, guides. As the\u00a0Chicago Manual<\/em>\u00a0notes, such references are intended to help direct writers in achieving their goals of communicating clearly, but are not intended to be so constricting that they close off all flexibility:\r\n\r\n\u201cWe have come to understand that even in the case of somewhat arbitrary rules, writers and editors tend to look to this manual for the most efficient, logical, and defensible solution to a given editorial problem. On the other hand, none of our recommendations are meant to foreclose breaking or bending rules to fit a particular case, something we continue to do ourselves. Once again, we have looked to what has become a maxim (from the first edition of the manual in 1906): \u2018Rules and regulations such as these, in the nature of the case, cannot be endowed with the fixity of rock-ribbed law. They are meant for the average case, and must be applied with a certain degree of elasticity.\u2019 \u201d\r\n\r\nUse the contact form to ask a question or share a suggestion<\/a>.","accordion_anchor":""}]},{"acf_fc_layout":"query_new","anchor":"identity","css_classes":"","title":"

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