{"id":386,"date":"2022-10-25T08:28:40","date_gmt":"2022-10-25T12:28:40","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=386"},"modified":"2025-11-14T15:52:03","modified_gmt":"2025-11-14T20:52:03","slug":"digital-strategy","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/work\/digital-strategy\/","title":{"rendered":"Digital Strategy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":306,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-386","page","type-page","status-publish","hentry"],"acf":{"lead_in":"","display_title":"Digital strategy, experience, and solutions","subtitle":"Ensuring our digital campus is accessible, innovative, and aligned with the University of Rochester\u2019s mission and values.","call_to_action":"","hero_image_placement":"right_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":27952,"hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"accordion_new","anchor_id":"","classes":"","title":"

Advancing URochester\u2019s online presence<\/h2>","description":"The University\u2019s websites and digital tools are mission-critical to our educational, research, and community objectives. Ensuring these platforms serve people from all backgrounds\u2014on any device and from anywhere\u2014requires meticulous planning, specialized expertise, and an unwavering commitment to excellence.\r\n\r\nUpholding the University of Rochester\u2019s mission and values, our team of digital professionals strategically develops, maintains, and optimizes an array of web properties. We collaborate with partners across the University to create user-centric digital experiences that resonate with diverse audiences, embody URochester\u2019s brand, and deliver tangible results.\r\n

Areas of expertise<\/h3>","background":"plain","background_color":"#ffffff","style":"row_icons","expand":"no","accordions":[{"acf_fc_layout":"accordion","accordion_title":"UX design and development","icon":"{\"family\" : \"classic\", \"style\" : \"solid\", \"id\" : \"code\", \"label\" : \"Code\", \"unicode\" : \"f121\"}","row_content":"We craft, code, and enhance digital experiences that set the University apart. This includes the Rochester.edu homepage<\/a> and stewarding our central WordPress theme, Rochester Core<\/a>, ensuring intuitive user interfaces, consistent branding, and optimized performance across all platforms.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Content strategy","icon":"{\"family\" : \"classic\", \"style\" : \"solid\", \"id\" : \"pen-field\", \"label\" : \"Pen Field\", \"unicode\" : \"e211\"}","row_content":"Whether it\u2019s a prospective student, a dedicated researcher, or a visiting scholar, we keep every audience in mind. Our team refines website content to be clear, compelling, and easy to navigate, ensuring users can quickly find the information they need.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Search engine optimization (SEO)","icon":"{\"family\" : \"classic\", \"style\" : \"solid\", \"id\" : \"magnifying-glass\", \"label\" : \"Magnifying Glass\", \"unicode\" : \"f002\"}","row_content":"Through rigorous keyword research and audience insights, we position key pages to rise to the top of organic search results. By continuously refining metadata, page structures, and overall site architecture, we maximize the visibility and impact of our web content.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Analytics and performance","icon":"{\"family\" : \"classic\", \"style\" : \"solid\", \"id\" : \"chart-waterfall\", \"label\" : \"Chart Waterfall\", \"unicode\" : \"e0eb\"}","row_content":"Data is at the heart of our decision-making. We implement advanced analytics tools to measure user engagement and track key performance indicators, allowing us to refine strategies and deliver digital experiences that consistently meet\u2014and exceed\u2014University goals.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Digital accessibility","icon":"{\"family\" : \"classic\", \"style\" : \"solid\", \"id\" : \"universal-access\", \"label\" : \"Universal Access\", \"unicode\" : \"f29a\"}","row_content":"We believe everyone should be able to access and benefit from URochester\u2019s online resources. Our accessibility practices include designing and developing with inclusivity in mind, proactively identifying barriers, and adhering to industry standards. Visit our Digital Accessibility website<\/a> to learn more.","accordion_anchor":""},{"acf_fc_layout":"accordion","accordion_title":"Web governance","icon":"{\"family\" : \"classic\", \"style\" : \"solid\", \"id\" : \"building-columns\", \"label\" : \"Building Columns\", \"unicode\" : \"f19c\"}","row_content":"By providing training and support to web editors University-wide, we help maintain coherence and quality across all URochester websites. Serving on the Web Governance Council<\/a>, we also ensure sustainable management and strategic oversight of the University\u2019s online presence.","accordion_anchor":""}]},{"acf_fc_layout":"card_grid","anchor":"","css_class":"","title":"","description":"

What we support<\/h2>\r\nOur team leads the day-to-day management and continuous improvement of the University\u2019s digital campus. From high-profile web pages to essential administrative sites, we ensure all digital touchpoints meet the needs of our community while reflecting the University of Rochester\u2019s standards of excellence. This includes:","background_color":"#f4f4f4","width":"width-large","columns":"3","cards":[{"card_title":"

Flagship top-level pages<\/h3>","card_text":"We oversee the University\u2019s homepage<\/a> and other top-level portals, ensuring their content is current, user-centric, and accurately represents URochester\u2019s mission.","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":27972,"card_image_size":"image_full","card_image_placement":"image_above","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

Administrative websites<\/h3>","card_text":"The President\u2019s Office<\/a>, Provost\u2019s Office<\/a>, Human Resources<\/a>, Administration and Finance<\/a>, and dozens of other support services rely on our team for consistent, accessible web experiences that streamline essential operations.","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":27962,"card_image_size":"image_full","card_image_placement":"image_above","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

Signature events and traditions<\/h3>","card_text":"Our team supports the digital presence of annual events that bring our community together and celebrate the University\u2019s heritage, like Commencement Weekend<\/a>.","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":27982,"card_image_size":"image_full","card_image_placement":"image_above","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

WordPress theme and components library<\/h3>","card_text":"We maintain URochester\u2019s unified web framework: Rochester Core<\/a>, providing design and development tools that streamline site creation, uphold accessibility standards, and ensure a cohesive brand identity.","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":27992,"card_image_size":"image_full","card_image_placement":"image_above","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

Critical digital tools<\/h3>","card_text":"By managing platforms such as Siteimprove, Google Analytics, Google Tag Manager, Sauce Labs, and many others, we empower teams across the University to track performance, stay organized, and continuously refine their online presence.","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":28002,"card_image_size":"image_full","card_image_placement":"image_above","card_image_hover_state":"hover_fade","card_image_link":""}]},{"acf_fc_layout":"interstitial","anchor_id":"","classes":"","layout":"layout_stacked","lead-in":"","title":"

Ready to collaborate?<\/h2>","content":"Whether you\u2019re planning a new website, need help improving an existing one, or simply want guidance on digital best practices, our team is here to help. 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