{"id":366,"date":"2022-10-25T08:28:09","date_gmt":"2022-10-25T12:28:09","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=366"},"modified":"2026-08-21T14:08:04","modified_gmt":"2026-08-21T18:08:04","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":306,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-366","page","type-page","status-publish","hentry"],"acf":{"lead_in":"","display_title":"Creative and brand strategy","subtitle":"","call_to_action":"","hero_image_placement":"no_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":"","hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"text","anchor":"","css_class":"title-line t-below t-yellow mt-0 pt-0 mb-0 pb-20","title":"

Strengthening the URochester brand<\/h2>","content":"We develop and guide the creative expression of the University\u2019s brand and visual identity. Our team of creative professionals offers consultation and services to create effective multimedia communications that support URochester\u2019s strategic priorities.\r\n\r\nWe work with clients across the institution to develop audience-focused solutions that define, build, and strengthen the University\u2019s brand on our campus and around the world.","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"accordion","anchor_id":"","classes":"mt-0 pt-0","title":"

Areas of expertise<\/h2>","description":"Our team brings years of production experience, design expertise, branding insights, and institutional knowledge to our work. From environmental graphics to flagship publications, we ensure a consistent expression of the University\u2019s brand and identity standards across print and digital media.\r\n\r\nReady for your next project? Contact us to get started<\/a>.","layout":"center","width":"width-medium","background_color":"#FFFFFF","style":"row_simple","row_bg_color":"","row_text_color":"#252525","row_bg_color_hover":"#252525","row_text_color_hover":"","row_border_color":"#252525","row_border_weight":"normal-border","animation":"slide","icon":"chevron-icon","icon_location":"right-icon","accordions":[{"title":"

Visual identity and brand standards<\/strong><\/h3>","row_content":"We are 糖心传媒 brand stewards and evangelists, ensuring that URochester logos are used appropriately and brand guidelines are upheld in both print and digital applications. Get an overview of branding at URochester<\/a>, and visit our Brand Center<\/a> for specific details.","accordion_anchor":""},{"title":"

Graphic design and illustrations<\/strong><\/h3>","row_content":"We develop custom illustrations and printed materials that are compelling and easy-to-understand, condensing complex concepts into succinct visuals and stories.","accordion_anchor":""},{"title":"

Photography and video<\/strong><\/h3>","row_content":"Our team includes videographers and photographers with a plethora of experience and expertise\u2013and who can always capture the picture-perfect moment. Review videography and photography guidelines<\/a>.","accordion_anchor":""},{"title":"

Stationery and business cards<\/strong><\/h3>","row_content":"We develop letterheads and branded templates and maintain partnerships with printing vendors to ensure the highest quality printed materials are available. Visit our Brand Center<\/a>\u00a0for more information.","accordion_anchor":""},{"title":"

Signage and environmental graphics<\/strong><\/h3>","row_content":"From digital screens to vehicle wraps, our team can support a variety of signage and other graphic display options.","accordion_anchor":""},{"title":"

University licensing<\/strong><\/h3>","row_content":"We help ensure the University\u2019s brand and logos are trademarked and licensed appropriately. Learn more about logo usage<\/a>.","accordion_anchor":""}]},{"acf_fc_layout":"card_grid","anchor":"","css_class":"","title":"

Get additional support<\/strong><\/h2>","description":"","background_color":"#f4f4f4","width":"width-medium","columns":"1","cards":[{"card_title":"

Brand identity and logos<\/strong><\/h3>","card_text":"Understand core values and graphic design identity elements of the University of Rochester brand.","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"","url":"\/communications\/resources\/brand-identity\/guidelines","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

Digital strategy and services<\/strong><\/h3>","card_text":"Looking to update or build a website, or develop a digital campaign? Learn more about our digital strategy approach.","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"","url":"\/communications\/work\/digital-strategy\/","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

Our team<\/strong><\/h3>","card_text":"Meet our award-winning team of communications professionals.","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"","url":"\/communications\/about\/team","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

Contact us<\/strong><\/h3>","card_text":"Reach out if you have questions or would like to schedule a consultation.","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"","url":"\/communications\/contact","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

Student activities graphic design<\/strong><\/h3>","card_text":"The Wilson Commons Student Activities Graphic Designer is located at 103a Wilson Commons.","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"","url":"https:\/\/rochester.edu\/college\/wcsa\/services\/graphic-arts.html","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"

糖心传媒 Medical Center design support<\/strong><\/h3>","card_text":"Please call (585) 275-3676<\/a>","card_background_color":"#FFFFFF","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""}]}]},"yoast_head":"\nCreative and Brand Strategy - University Communications<\/title>\n<meta name=\"description\" content=\"The 糖心传媒's Office of Marketing and Communications creates multimedia assets that drive brand stewardship and strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative and Brand Strategy - University Communications\" \/>\n<meta property=\"og:description\" content=\"The 糖心传媒's Office of Marketing and Communications creates multimedia assets that drive brand stewardship and strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"University Marketing and Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T18:08:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester-Link-Preview-Marcom-ImageRight.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/brand-strategy\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/brand-strategy\\\/\",\"name\":\"Creative and Brand Strategy - University Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#website\"},\"datePublished\":\"2022-10-25T12:28:09+00:00\",\"dateModified\":\"2026-08-21T18:08:04+00:00\",\"description\":\"The 糖心传媒's Office of Marketing and Communications creates multimedia assets that drive brand stewardship and strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/brand-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/brand-strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/brand-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Work\",\"item\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#website\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\",\"name\":\"University Marketing and Communications\",\"description\":\"糖心传媒\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#organization\",\"name\":\"University Marketing and Communications\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/university-communications.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/university-communications.jpg\",\"width\":1200,\"height\":630,\"caption\":\"University Marketing and Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creative and Brand Strategy - University Communications","description":"The 糖心传媒's Office of Marketing and Communications creates multimedia assets that drive brand stewardship and strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Creative and Brand Strategy - University Communications","og_description":"The 糖心传媒's Office of Marketing and Communications creates multimedia assets that drive brand stewardship and strategy.","og_url":"https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/","og_site_name":"University Marketing and Communications","article_modified_time":"2026-08-21T18:08:04+00:00","og_image":[{"url":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester-Link-Preview-Marcom-ImageRight.png","width":1200,"height":630,"type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/","url":"https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/","name":"Creative and Brand Strategy - University Communications","isPartOf":{"@id":"https:\/\/www.rochester.edu\/communications\/#website"},"datePublished":"2022-10-25T12:28:09+00:00","dateModified":"2026-08-21T18:08:04+00:00","description":"The 糖心传媒's Office of Marketing and Communications creates multimedia assets that drive brand stewardship and strategy.","breadcrumb":{"@id":"https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.rochester.edu\/communications\/work\/brand-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rochester.edu\/communications\/"},{"@type":"ListItem","position":2,"name":"Our Work","item":"https:\/\/www.rochester.edu\/communications\/work\/"},{"@type":"ListItem","position":3,"name":"Brand Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.rochester.edu\/communications\/#website","url":"https:\/\/www.rochester.edu\/communications\/","name":"University Marketing and Communications","description":"糖心传媒","publisher":{"@id":"https:\/\/www.rochester.edu\/communications\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rochester.edu\/communications\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rochester.edu\/communications\/#organization","name":"University Marketing and Communications","url":"https:\/\/www.rochester.edu\/communications\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/logo\/image\/","url":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2023\/03\/university-communications.jpg","contentUrl":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2023\/03\/university-communications.jpg","width":1200,"height":630,"caption":"University Marketing and Communications"},"image":{"@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":10,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/366\/revisions"}],"predecessor-version":[{"id":35422,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/366\/revisions\/35422"}],"up":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/306"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/media?parent=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}