  {"id":19196,"date":"2024-03-06T12:01:43","date_gmt":"2024-03-06T17:01:43","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=19196"},"modified":"2026-08-21T16:21:41","modified_gmt":"2026-08-21T20:21:41","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/work\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":0,"parent":306,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-19196","page","type-page","status-publish","hentry"],"acf":{"lead_in":"Ever better reach","display_title":"","subtitle":"<p data-start=\"211\" data-end=\"422\">Our central marketing team builds awareness and strengthens URochester\u2019s reputation worldwide\u2014uniting communications professionals across the institution under a shared vision of One University.<\/p>","call_to_action":"","hero_image_placement":"right_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":32062,"hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"card_grid","anchor":"","css_class":"title-line t-below t-yellow mt-0 pt-10","title":"<h2>Marketing the URochester difference to the world<\/h2>","description":"The marketing team's charge reflects the priorities and strategic goals of the University. The work includes:\r\n<ul>\r\n \t<li><strong>Brand marketing:<\/strong> Increasing awareness and perception of the University of Rochester to key target audiences around the world<\/li>\r\n \t<li><strong>Enrollment marketing<\/strong>: Connecting with prospective students to drive consideration, application, and enrollment<\/li>\r\n<\/ul>\r\n<a href=\"https:\/\/www.rochester.edu\/communications\/contact\/\">Reach out to us<\/a> with questions, feedback, or opportunities for collaboration.","background_color":"#FFFFFF","width":"width-medium","columns":"1","cards":[{"card_title":"<h3 class=\"u-card-title\">Reintroducing our brand<\/h3>","card_text":"See how curiosity and creativity fuel discovery at the University of Rochester\u2014and explore the refreshed brand that brings it all to life.","card_background_color":"#f4f4f4","card_hover_color":"#283faf","card_link":{"title":"","url":"https:\/\/www.rochester.edu\/communications\/brand\/","target":""},"card_hover_arrow":"hover_arrow","card_image":31922,"card_image_size":"image_thumbnail","card_image_placement":"image_left","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"<h3 class=\"u-card-title\"><strong>Vision-first marketing<\/strong><\/h3>","card_text":"One of the key goals of our office is to lead institutional marketing and communications efforts. In addition to defining and clarifying the role of this central marketing team, our vision is to build an ecosystem of marketing and communication professionals across the University\u2014ensuring we\u2019re all speaking as One University.","card_background_color":"#f4f4f4","card_hover_color":"#283faf","card_link":{"title":"Vision","url":"https:\/\/www.rochester.edu\/communications\/about\/vision\/","target":""},"card_hover_arrow":"hover_arrow","card_image":21146,"card_image_size":"image_thumbnail","card_image_placement":"image_left","card_image_hover_state":"hover_fade","card_image_link":""}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Team - University Marketing and Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rochester.edu\/communications\/work\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Team - University Marketing and Communications\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rochester.edu\/communications\/work\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"University Marketing and Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T20:21:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester-Link-Preview-Marcom-ImageRight.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/marketing\\\/\",\"name\":\"Marketing Team - University Marketing and Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#website\"},\"datePublished\":\"2024-03-06T17:01:43+00:00\",\"dateModified\":\"2026-08-21T20:21:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Work\",\"item\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#website\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\",\"name\":\"University Marketing and Communications\",\"description\":\"ÌÇÐÄ´«Ã½\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#organization\",\"name\":\"University Marketing and Communications\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/university-communications.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/university-communications.jpg\",\"width\":1200,\"height\":630,\"caption\":\"University Marketing and Communications\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rochester.edu\\\/communications\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Team - University Marketing and Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rochester.edu\/communications\/work\/marketing\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Team - University Marketing and Communications","og_url":"https:\/\/www.rochester.edu\/communications\/work\/marketing\/","og_site_name":"University Marketing and Communications","article_modified_time":"2026-08-21T20:21:41+00:00","og_image":[{"url":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2025\/10\/URochester-Link-Preview-Marcom-ImageRight.png","width":1200,"height":630,"type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rochester.edu\/communications\/work\/marketing\/","url":"https:\/\/www.rochester.edu\/communications\/work\/marketing\/","name":"Marketing Team - University Marketing and Communications","isPartOf":{"@id":"https:\/\/www.rochester.edu\/communications\/#website"},"datePublished":"2024-03-06T17:01:43+00:00","dateModified":"2026-08-21T20:21:41+00:00","breadcrumb":{"@id":"https:\/\/www.rochester.edu\/communications\/work\/marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rochester.edu\/communications\/work\/marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.rochester.edu\/communications\/work\/marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rochester.edu\/communications\/"},{"@type":"ListItem","position":2,"name":"Our Work","item":"https:\/\/www.rochester.edu\/communications\/work\/"},{"@type":"ListItem","position":3,"name":"Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.rochester.edu\/communications\/#website","url":"https:\/\/www.rochester.edu\/communications\/","name":"University Marketing and Communications","description":"ÌÇÐÄ´«Ã½","publisher":{"@id":"https:\/\/www.rochester.edu\/communications\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rochester.edu\/communications\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rochester.edu\/communications\/#organization","name":"University Marketing and Communications","url":"https:\/\/www.rochester.edu\/communications\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/logo\/image\/","url":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2023\/03\/university-communications.jpg","contentUrl":"https:\/\/www.rochester.edu\/communications\/wp-content\/uploads\/2023\/03\/university-communications.jpg","width":1200,"height":630,"caption":"University Marketing and Communications"},"image":{"@id":"https:\/\/www.rochester.edu\/communications\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/19196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/comments?post=19196"}],"version-history":[{"count":15,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/19196\/revisions"}],"predecessor-version":[{"id":35492,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/19196\/revisions\/35492"}],"up":[{"embeddable":true,"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/pages\/306"}],"wp:attachment":[{"href":"https:\/\/www.rochester.edu\/communications\/wp-json\/wp\/v2\/media?parent=19196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}