{"id":19126,"date":"2024-03-06T11:35:09","date_gmt":"2024-03-06T16:35:09","guid":{"rendered":"https:\/\/www.rochester.edu\/communications\/?page_id=19126"},"modified":"2025-11-14T15:12:32","modified_gmt":"2025-11-14T20:12:32","slug":"leadership","status":"publish","type":"page","link":"https:\/\/www.rochester.edu\/communications\/about\/leadership\/","title":{"rendered":"Leadership"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":36,"featured_media":0,"parent":246,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-19126","page","type-page","status-publish","hentry"],"acf":{"lead_in":"","display_title":"Office leadership","subtitle":"","call_to_action":"","hero_image_placement":"no_image","hero_media":"images","hero_pattern_option":"","hero_video":"","hero_image_landing":"","hero_image_landing_two":"","hero_image_landing_three":"","content_modules":[{"acf_fc_layout":"card_grid","anchor":"","css_class":"mt-0 pt-10 title-line t-below t-yellow","title":"<h2><strong>Meet Page Hetzel: Vice President for Marketing and Communications<\/strong><\/h2>","description":"Page Hetzel joined the University of Rochester in October 2023 as vice president for marketing and communications. She\u2019s the first person to serve in this new VP role, marking the formal addition of marketing to the department\u2019s charter and mission.","background_color":"#FFFFFF","width":"width-medium","columns":"1","cards":[{"card_title":"","card_text":"\u201cUp until now, the team has focused its energy on sharing news and telling the stories of the incredible people, programs, research, and healthcare at the University of Rochester. And now, <strong>it\u2019s time to start shaping it<\/strong>.\u201d\r\n\r\n\u2013 Page Hetzel, VP for marketing and communications\r\n<p class=\"card_cta\">Learn about Page's vision<\/p>","card_background_color":"#f4f4f4","card_hover_color":"#283faf","card_link":{"title":"Vision","url":"https:\/\/www.rochester.edu\/communications\/about\/vision\/","target":""},"card_hover_arrow":"","card_image":14222,"card_image_size":"image_full","card_image_placement":"image_left","card_image_hover_state":"hover_fade","card_image_link":""}]},{"acf_fc_layout":"text","anchor":"","css_class":"","title":"<h2><strong>About Page Hetzel<\/strong><\/h2>","content":"Page Hetzel brings extensive marketing and communications experience to the team, from both higher education and the private sector. Most recently, Hetzel worked at the Stanford University Graduate School of Business. She started there in 2012 as the school\u2019s first director of digital marketing and ultimately became the school\u2019s chief communications and marketing officer.\r\n\r\nHaving grown up in the Greater Rochester area, Hetzel was very familiar with the University\u2014and excited to come back home for this role.\r\n<blockquote>Page Hetzel brings deep experience in executing strategic marketing and communications initiatives, which is a critical attribute for this role. . . . I believe her expertise will be of tremendous value to all areas of the University.\u201d\r\n\r\n\u2013 President Sarah Mangelsdorf<\/blockquote>\r\n<p style=\"text-align: center;\"><a class=\"button ghost-button--blue\" href=\"https:\/\/www.rochester.edu\/newscenter\/page-hetzel-named-first-vice-president-marketing-and-communications-564402\">Discover Hetzel's experience and expertise<\/a><\/p>","background_color":"#f4f4f4","width":"width-medium"},{"acf_fc_layout":"card_grid","anchor":"","css_class":"pb-0","title":"<h2><strong>Key priorities for the VP of marketing and communications<\/strong><\/h2>","description":"","background_color":"#FFFFFF","width":"width-medium","columns":"2","cards":[{"card_title":"","card_text":"Lead <strong>institutional marketing and communications efforts<\/strong>, including building a new marketing function","card_background_color":"#f4f4f4","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"","card_text":"Create a <strong>unified network of communicators<\/strong>, driving high-functioning collaboration and results","card_background_color":"#f4f4f4","card_hover_color":"transparent","card_link":"","card_hover_arrow":"","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""}]},{"acf_fc_layout":"text","anchor":"","css_class":"pt-45","title":"","content":"<p style=\"text-align: center;\"><a class=\"button ghost-button--blue\" href=\"https:\/\/www.rochester.edu\/communications\/about\/vision\/\">Our office's vision and goals<\/a><\/p>","background_color":"#ffffff","width":"width-medium"},{"acf_fc_layout":"card_grid","anchor":"","css_class":"","title":"<h2 style=\"text-align: center;\"><strong>Learn more about our office<\/strong><\/h2>","description":"","background_color":"#f4f4f4","width":"width-medium","columns":"2","cards":[{"card_title":"<p class=\"u-card-title\" style=\"text-align: center;\">Meet the full team<\/p>","card_text":"","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"Meet the team","url":"https:\/\/www.rochester.edu\/communications\/about\/team\/","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"<p class=\"u-card-title\" style=\"text-align: center;\">View open positions<\/p>","card_text":"","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"Career opportunities","url":"https:\/\/www.rochester.edu\/communications\/about\/careers\/","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"<p class=\"u-card-title\" style=\"text-align: center;\">Check out our work<\/p>","card_text":"","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"Our Work","url":"https:\/\/www.rochester.edu\/communications\/work\/","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""},{"card_title":"<p class=\"u-card-title\" style=\"text-align: center;\">Connect with us<\/p>","card_text":"","card_background_color":"#FFFFFF","card_hover_color":"#283faf","card_link":{"title":"Contact","url":"https:\/\/www.rochester.edu\/communications\/contact\/","target":""},"card_hover_arrow":"hover_arrow","card_image":"","card_image_size":"","card_image_placement":"","card_image_hover_state":"hover_fade","card_image_link":""}]}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leadership - University Marketing and Communications - 糖心传媒<\/title>\n<meta name=\"description\" content=\"Meet Page Hetzel, VP for Marketing and Communications. 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