Simon Business Archives - Alumni News /adv/alumni-news-media/tag/simon-business/ 糖心传媒 Fri, 03 May 2024 17:40:20 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.6 Show us your town: Tokyo /adv/alumni-news-media/2024/04/16/show-us-your-town-tokyo/ /adv/alumni-news-media/2024/04/16/show-us-your-town-tokyo/#respond Tue, 16 Apr 2024 15:56:39 +0000 /adv/alumni-news-media/?p=82602 Visitors love the city糖心传媒檚 temples, shrines, and gardens. They savor its sushi, noodles, yakitori, and many culinary delights. And they soak up the city糖心传媒檚 museums, nightlife, and shopping opportunities. For American tourists, it糖心传媒檚 an ideal time to visit, too, says Yohay Wakabayashi 糖心传媒�10, 糖心传媒�11S (MS).

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Show us your town: Tokyo

Entrepreneur Yohay Wakabayashi 糖心传媒�10, 糖心传媒�11S (MS) shares some of his favorite things to do in one of the world’s top destinations for culture and cuisine.

Maison ROCOCO Corporation Founder and CEO Yohay Wakabayashi poses for a photograph in at Sensoji Temple on Wednesday, Feb. 28, 2023 in Tokyo. (

HOMMAGE TO TOKYO: Japan糖心传媒檚 capital is experiencing a culinary heyday, with cornucopias of tasty street food and more Michelin-rated restaurants in 2023 than Paris and New York combined. Among those is Hommage where, incidentally, you can sample Wakabayashi糖心传媒檚 Rococo Tokyo White糖心传媒擩apan糖心传媒檚 first luxury beer.

Visitors love the Tokyo’s temples, shrines, and gardens. They savor its sushi, noodles, yakitori, and many culinary delights. And they soak up the city糖心传媒檚 museums, nightlife, and shopping opportunities. For American tourists, it糖心传媒檚 an ideal time to visit, too, says Yohay Wakabayashi 糖心传媒�10, 糖心传媒�11S (MS).

糖心传媒淭he US dollar is very strong in Japan right now糖心传媒攖he strongest it糖心传媒檚 been in years糖心传媒攎aking it much more affordable for people to travel here,糖心传媒� says Wakabayashi, who frequently meets up with alumni and friends from the US. 糖心传媒淚 recommend that people visit now to experience all that Tokyo has to offer.糖心传媒�

Planning a visit and only have three days? Here糖心传媒檚 how Wakabayashi糖心传媒攐ne of about 500 Rochester alumni in Japan糖心传媒攔ecommends you spend your time.

Day 1

A raw shrimp on a wooden cutting boardBegin your trip in Harajaku, a vibrant part of the city that糖心传媒檚 full of vintage stores, street art, and youthful energy. Then, head to the Omotesando糖心传媒攁 sophisticated area often referred to as Tokyo糖心传媒檚 Champs-Elysee. Shop for souvenirs like tenugui (Japanese hand towels), washi (Japanese paper), pottery, textiles, and tea ceremony goods. Consider visiting the Ukiyo-e Ota Museum to admire traditional woodblock prints and the Nezu Museum of Fine Art, which houses a large collection of pre-modern Japanese and East Asian art and features a traditional Japanese garden.

Then explore the Meiji Shrine. It糖心传媒檚 a religious and cultural icon dedicated to modern Japan糖心传媒檚 first emperor and empress. The shrine and its adjacent Yoyogi Park are nestled inside a 170-acre urban forest, which is home to 120,000 trees and offers a respite from the city. 糖心传媒淰isit here and you糖心传媒檒l forget you are in the heart of Tokyo,糖心传媒� says Wakabayashi.

For dinner, Wakabayashi recommends Nishiazabu Taku for Edomae (Tokyo-style) sushi. 糖心传媒淪ushi was created in Tokyo, so it is best experienced authentically in its birthplace,糖心传媒� he adds. 糖心传媒淭he chef prepares the sushi and presents it to you糖心传媒攊t糖心传媒檚 a very special experience.糖心传媒�

Day 2

A piece of beef on a blue and white plate with some green salad on the side Explore traditional Tokyo in the Asakusa district. Start with a visit to the Tokyo Skytree, the world糖心传媒檚 tallest tower, and take in a 360-degree view of the city. Then, wander through some of Asakusa糖心传媒檚 craft shops. Pick up local items like as yukata (an informal style of kimono) and hashi (chopsticks). Try some street foods, too, such as gyoza (deep-fried dumplings), yakitori (grilled, skewered chicken), and taiyaki (fish-shaped snacks filled with sweet bean paste). Later, visit the Sensoji Temple, the oldest temple in Tokyo.

After a day of sightseeing, dine at Hommage, a two-star Michelin restaurant in Asakusa. The chef 糖心传媒渂lends modern French cuisine with authentic Japanese fare,糖心传媒� says Wakabayashi, calling dining there 糖心传媒渁n unforgettable experience.糖心传媒�

Day 3

Japanese dish in a white bowlSpend your last day in West Tokyo. Take a walk around Nakameguro, a trendy neighborhood along the Meguro River that offers many taprooms, caf茅s, shops, galleries, and museums. From there, explore nearby Daikanyama. Its tree-lined, pedestrian-only streets are packed with boutiques, open-air eateries, and upscale architecture. Explore the stylish Tsutaya Daikanyama bookstore, too. 糖心传媒淏e sure to go up to the second floor where you can enjoy a drink in a stylish lounge surrounded by rare vintage Japanese magazines,糖心传媒� he adds, noting that his beer糖心传媒擱ococo Tokyo White糖心传媒攊s served there.

For dinner, visit Towa, a Kaiseki restaurant in Nishi Azabu, which features a traditional multicourse menu with wagyu (high-end Japanese beef ) as its signature item. Wakabayashi adds that Tokyo, in addition to being known for its sushi, is famous for wagyu. Time-permitting, take in a theatrical performance at the Kabuki-za in the trendy Ginza area nearby.

Maison ROCOCO Corporation Founder and CEO Yohay Wakabayashi poses for a photograph in Restaurant Hommage on Wednesday, Feb. 28, 2023 in Tokyo. (Tomohiro Ohsumi/AP Images for Rochester Review)

Meet your guide

Yohay Wakabayashi 糖心传媒�10, 糖心传媒�11S (MS) was born in Japan and spent 11 years in the US attending junior high, high school, and college. At Rochester, he majored in economics and stayed on to earn a master糖心传媒檚 degree in strategic marketing at the Simon Business School. He also was a top scorer on the squash team.

Wakabayashi is a cofounder and CEO of Maison Rococo, which brews and markets Japan糖心传媒檚 first luxury beer under the Rococo Tokyo White brand name () and is available in restaurants, luxury hotels and ryokan in Japan, Taiwan, and Singapore.

Wakabayashi credits Rochester for helping him develop an entrepreneurial mindset, gain an appreciation for networking, and cultivate his strong work ethic. 糖心传媒淩ochester taught me to never give up, taught me about grit, and gave me the skills to achieve my goals,糖心传媒� he says.

International networks and you

With more than 10,000 alumni living outside the US, the University offer networking groups in Japan, Canada, Chile, China, France, Germany, Guam and Indonesia, Guatemala, Hong Kong, India, Italy, Korea, Paraguay, Spain, Taipei, and the United Kingdom and Ireland. Learn more.

Tomohiro Ohsumi/AP images for the University of Rochester (Wakabayashi); courtesy of Maison Rococo (food)

糖心传媒� Kristine Kappel Thompson, Rochester Review, Spring 2024

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