Leading with purpose: Rose Cooper ÌÇÐÄ´«Ã½™10S champions womenÌÇÐÄ´«Ã½™s empowerment through Simon and beyond
Leading with purpose: Rose Cooper ÌÇÐÄ´«Ã½™10S champions womenÌÇÐÄ´«Ã½™s empowerment through Simon and beyond
Meet RochesterÌÇÐÄ´«Ã½™s Leadership Committee Member of the WomenÌÇÐÄ´«Ã½™s Network, Member of the Simon WomenÌÇÐÄ´«Ã½™s Alliance, and Co-Chair of the WomenÌÇÐÄ´«Ã½™s Summit Alliance Rose Cooper ÌÇÐÄ´«Ã½™10S (MBA)
What Rose is up to now and reflecting on her time at the University

Share a bit about yourself and your current endeavors. What excites you most about your work or personal projects?
After graduating from Simon, I began my career in advertising and integrated marketing. Six months ago, I transitioned into Revenue Operations at Paychex as a Sales Acceleration Manager within the Sales Acceleration Center of Excellence (COE). Our COE develops innovative, data-driven strategies to drive revenue and transform our go-to-market strategy.
In my current role, I combine my passion for operations, project management, and data with relationship building. By leveraging automation, AI, and 360° problem-solving, we are revolutionizing how our sales teams engage with clients and prospects. I’m proud to contribute to initiatives that are transforming Paychex, especially knowing that our solutions empower businesses to grow. What makes this journey even more meaningful is that my parents were once Paychex clients, leveraging payroll solutions for their contracting firm.
Reflecting on your time at the University of Rochester in Simon, what are your most cherished memories?
Can I say all of them?
If I must choose, three experiences at Simon stand out for me.
- Finals Week at Elmwood Inn
Gathering with classmates and professors in an informal setting during finals week showed me how much our professors were invested in our successÌÇÐÄ´«Ã½”not just as students, but as individuals. - Serving as a TA
Working as a teaching assistant for Professor Ron SchmidtÌÇÐÄ´«Ã½™s business strategy class deepened my understanding of the material and reshaped my perspective on ÌÇÐÄ´«Ã½œleading with influence.ÌÇÐÄ´«Ã½� - Entrepreneurship Class ÌÇÐÄ´«Ã½“ ÌÇÐÄ´«Ã½œShark TankÌÇÐÄ´«Ã½� Style
Developing and pitching a product concept challenged me to take a 360° approach to product development and marketingÌÇÐÄ´«Ã½”skills I use daily in my career. My team pitched ÌÇÐÄ´«Ã½œdatesmartpeople.com,ÌÇÐÄ´«Ã½� a dating site for those with advanced degrees. Despite initial skepticism, we secured the majority of the investment, proving that with a solid strategy and market analysis, any idea can succeed. This experience taught me the value of taking calculated risks and backing intuition with data.
How did your involvement with campus activities and the Simon Business School shape your personal and professional development?
Being a student at Simon was both academically challenging and personally fulfillingÌÇÐÄ´«Ã½”IÌÇÐÄ´«Ã½™d go home exhausted but inspired! The rigorous coursework and collaborative environment allowed me to engage with peers from diverse backgrounds, boosting my confidence and relationship-building skills.
My involvement in Simon Volunteers fueled my passion for community service and led me to join the Junior League of Rochester (JLR), where I later served as President. During my tenure, the JLR launched the regionÌÇÐÄ´«Ã½™s only diaper bank, which has distributed over 1 million diapersÌÇÐÄ´«Ã½”a testament to the coalition-building skills I gained at Simon.
Through the Marketing Club, I attended a talk by Sharon Napier, head of Partners+Napier. A simple thank-you card (shoutout to Career Services for the advice!) led to an internship that launched my career in advertisingÌÇÐÄ´«Ã½”proving that small actions can have a lasting impact.”
Giving back and making an impact
What inspired you to get involved with the Women’s Network and Simon Women’s Alliance?
I strive to live the ÌÇÐÄ´«Ã½œlift as you climbÌÇÐÄ´«Ã½� philosophy, and University volunteering allows me to do that. As a young professional, it was challenging to find professional development opportunities. I was looking for new and creative ways to grow and flex my leadership skills, plus build my network. Joining (SWA) allowed me to find those opportunities and build connections, leading to me joining the leadership committee for the WomenÌÇÐÄ´«Ã½™s Network and co-chairing our upcoming WomenÌÇÐÄ´«Ã½™s Summit in March. I was also able to use my University volunteer leadership to build my professional profile and showcase leadership to my management team.
Can you share some of your most rewarding experiences or impactful moments from your leadership and volunteer roles?
Joining the WomenÌÇÐÄ´«Ã½™s Network from the ground up has been an incredible experience. Seeing the UniversityÌÇÐÄ´«Ã½™s dedication to empowering women and addressing important issues has been truly rewarding. WeÌÇÐÄ´«Ã½™re creating a network for women (and allies!), by women. As a leadership committee member, I have the opportunity to help shape the future of this impactful organization.
In SWA, our biggest impact is supporting women scholars, with a scholarship, at the Simon School. Each year, 100% of our membership dues support at least two women attending the school. Last year, I had the opportunity to meet our current SWA scholars at the fall SWA conference. Hearing about their experience and learning more about the impact the scholarship was having on these talented women was a game-changer! It brought the meaning of ÌÇÐÄ´«Ã½œever betterÌÇÐÄ´«Ã½� to life.
What are some of your favorite events or initiatives youÌÇÐÄ´«Ã½™ve participated in as part of the Women’s Network or Simon Women’s Alliance?
My favorite event is always the SWA conference, which is why IÌÇÐÄ´«Ã½™m so excited to co-chair the WomenÌÇÐÄ´«Ã½™s Summit! The SWA conference focuses on collaboration, connection, and learning. I always leave the event with a new approach or strategy, be it one for my personal development or professional career. Some of the most impactful lectures and development sessions I have attended have been at the SWA conference.
How has staying connected with the University and Simon impacted your personal and professional networks?
Engaging with the University and Simon community has connected me to a variety of talented alums that I would not have crossed paths with ordinarily. Through SWA, I have reconnected with former classmates, as well as developed relationships with alums from different class years. I now have connections for career brainstorming, networking advice, and support as a parent of young children.
How you can get involved like Rose
What advice would you give to fellow alumni considering leadership or volunteer roles within the University or Simon community?
DonÌÇÐÄ´«Ã½™t wait for ÌÇÐÄ´«Ã½œone dayÌÇÐÄ´«Ã½�ÌÇÐÄ´«Ã½”make today ÌÇÐÄ´«Ã½œDAY ONEÌÇÐÄ´«Ã½� of your leadership and volunteer journey. As we look ahead, itÌÇÐÄ´«Ã½™s time to bet on ourselves, take risks, and silence self-doubt. Too often, we ask, ÌÇÐÄ´«Ã½œWhat if I donÌÇÐÄ´«Ã½™t have enough time, skills, or what if I fail?ÌÇÐÄ´«Ã½� But what if we succeed? What if we just try and learn from the experience? Take the leapÌÇÐÄ´«Ã½”send the email, ask for the promotion, get involved, and bet on yourself. Make today day one.
Check out volunteer opportunities with the University today!
ÌÇÐÄ´«Ã½” Amelia Sykes, February 2025


